Sunday, February 7, 2021

How to elicit the full power of the placebo effect

The "placebo effect"* relies on the person receiving a treatment being CONVINCED they are receiving a therapeutic agent which will assist their problem. 

Being told they may or may not be receiving a therapeutic agent, as is the case in a randomized trial, will not elicit the full placebo effect.

*a.k.a. the power of belief.



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