Although they may deny it, on any contested issue, most people will believe whatever they want to believe.
It's easy to do, just accept the information that supports your view and deny the rest.
This is what the vast majority of people do, in my experience.
Some people will generally side with the majority or establishment view, which they associate with truth or with safety to believe, while others will choose what to believe based on more individual factors.
Even the genuine truth seeker will tend to engage in selective information input and acceptance, once they have reached a conclusion on a matter that is important to them.
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