If you want to turn people against a product or service then make it compulsory or bully people into receiving it.
Nobody likes being told what to do or being forced to do or receive something they disagree with. That's a recipe for disaster and for the building of resentment. The end result is the destruction of the credibility of the very thing being pushed.
In addition, the quality of compulsory products tends to be poor because there is no incentive to improve it when people are forced to receive the product anyway.
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